THE PERFECT POST-SHAVE RITUAL: HOW TO SOOTHE, HYDRATE, AND PROTECT YOU

WHY POST-SHAVE CARE MATTERS

EVEN THE MOST PRECISE STROKE OF THE RAZOR CAN LEAVE YOUR SKIN IRRITATED IF NOT FOLLOWED BY PROPER AFTERCARE. TAKING CARE OF FRESHLY SHAVED SKIN IS ESSENTIAL TO RESTORE COMFORT, BALANCE, AND PROTECTION. WHETHER YOU HAVE SENSITIVE SKIN OR SIMPLY WANT TO AVOID REDNESS AND RAZOR BUMPS, FINISHING THE RITUAL WITH THE RIGHT ATTENTION MAKES ALL THE DIFFERENCE.

STEP 1 – COLD WATER: YOUR FIRST RELIEF

RIGHT AFTER SHAVING, RINSE YOUR FACE WITH COLD WATER. IT’S A SIMPLE YET CRUCIAL STEP: IT HELPS CLOSE PORES, REDUCE INFLAMMATION, AND REMOVE ANY LEFTOVER PRODUCT. GENTLY PAT YOUR SKIN DRY WITH A CLEAN TOWEL—NEVER RUB, AS IT CAN TRIGGER FURTHER IRRITATION.

STEP 2 – APPLY THE RIGHT TREATMENT

AT THIS STAGE, YOUR SKIN IS MORE EXPOSED AND VULNERABLE. THIS IS WHERE FACE AND EYE GUARD TREATMENT PHASE STEPS IN—A HIGH-PERFORMANCE, ALCOHOL-FREE FORMULA DESIGNED TO HYDRATE DEEPLY, CALM IRRITATION, AND PROTECT YOUR SKIN FROM DAILY STRESSORS.

UNLIKE TRADITIONAL AFTERSHAVES THAT OFTEN CONTAIN ALCOHOL—LEADING TO BURNING, DRYNESS, AND LONG-TERM SENSITIVITY—OUR FORMULA IS GENTLE YET POWERFUL, CRAFTED FOR EVEN THE MOST REACTIVE SKIN. IT DOESN’T STING. IT NOURISHES, STRENGTHENS, AND HELPS RESTORE YOUR SKIN’S NATURAL BALANCE.

BENEFITS IN DETAIL

DEEP, LONG-LASTING HYDRATION

IMPROVED ELASTICITY AND TONE

PEA.PROTEIN® HELPS REDUCE MOISTURE LOSS AND PROMOTES A FIRMER, MORE RESILIENT SKIN TEXTURE.

SOOTHES RAZOR BURN AND IRRITATION

SYMRELIEF® (BISABOLOL + GINGER) OFFERS INSTANT RELIEF, CALMING REDNESS AND SENSITIVITY CAUSED BY SHAVING.

POLLUTION DEFENSE

LENIPHENOL®, A POLYPHENOL-RICH COMPLEX, ACTS AS A PROTECTIVE SHIELD AGAINST URBAN ENVIRONMENTAL STRESS.

FRESHER, BRIGHTER EYE AREA

EYEDREN®, A BLEND OF AMINO ACIDS, VISIBLY REDUCES DARK CIRCLES AND SIGNS OF FATIGUE, GIVING THE EYE CONTOUR A REFRESHED LOOK.

HOW TO USE

AFTER RINSING YOUR FACE, APPLY A SMALL AMOUNT OF THE FACE AND EYE GUARD TREATMENT PHASE TO YOUR FACE AND NECK—INCLUDING THE EYE CONTOUR. GENTLY MASSAGE WITH CIRCULAR MOTIONS UNTIL FULLY ABSORBED.

PRO TIP FROM OUR MASTER BARBERS: USE IT DAILY, EVEN WHEN YOU'RE NOT SHAVING, AS PART OF YOUR FULL GROOMING ROUTINE.

COMPLETE THE RITUAL

A SMOOTH SHAVE IS ONLY PART OF THE EXPERIENCE. WHAT FOLLOWS DEFINES HOW YOUR SKIN LOOKS AND FEELS FOR THE REST OF THE DAY. USING THE RIGHT POST-SHAVE TREATMENT—ALCOHOL-FREE, RICH IN SKIN-LOVING ACTIVES, AND DESIGNED FOR TODAY’S MODERN MAN—TRANSFORMS A ROUTINE TASK INTO A DAILY ACT OF SELF-RESPECT.